Kāinga / Whakatāne Tourism HubWhakatane

Project Details

  • Project Name: Kāinga / Whakatāne Tourism Hub
  • Client: Te Rūnanga o Ngāti Awa (TRONA)
  • Location: Whakatane
  • Project Partners: Te Rūnanga o Ngāti Awa (TRONA)
    Jasmax (Architects)
  • Key Veros Team Members: Morgan Jones
    Adele Hadfield
    Craig McMichael
    Julie Price
  • Services Provided: General Advisory
    Strategic Advisory
    Better Business Case Development
    PGF application delivery
    Strategic Property Advice
    Project Management Advice


Kāinga (home, village) is a critical piece of infrastructure for Te Rūnanga o Ngāti Awa and Eastern Bay of Plenty that will promote and celebrate the regions heritage, culture and stories.  Kāinga will be an iconic destination that supports iwi and community, recreational and commercial visitor activities. Kāinga is integral to and consistent with the Whakatāne Regeneration Programme which Veros is also providing consultancy services on.

The project will reposition the old Whakatāne Army Hall into a central, vibrant and welcoming location for visitors to the Whakatāne district.  It will be the hub for local tourism offerings and a key link to other new and existing cultural assets, the Whakatāne Riverfront and the town centre.


Veros delivered the Property Business Case, Feasibility & Options Assessments and the PGF application for the project.

We added significant value to the process by ensuring a cohesive response was achieved across all Whakatāne funding applications – Whakatāne Town Regeneration Programme, Kāinga and Whakatāne Cultural Hikoi and Light Trail.

The project will create permanent sustainable employment, utilise the natural river environment, and will greatly improve the visitor (tourist) experience in Whakatāne. Kāinga will improve the regions’ productivity through creating employment, in both the construction phase and the ongoing utilisation of the leasable spaces.

This new environment will also expose tourists to multiple attractions which will encourage an extended stay in the region. It will enable new, engaging and interactive storytelling, including creating a new fit-for-purpose home for the display of taonga which is currently stored in boxes and therefore not being shared with our people, locals and visitors.

Kāinga will provide retail space to sell locally sourced food, arts and crafts and create a home for a new land-based, digitally augmented Whakaari White Island tourist experience – a new ‘anchor’ attraction for the Whakatāne region.


It was confirmed in March 2020 that the PGF application was successful and Te Rūnanga o Ngāti Awa will receive $7.6m of funding to help make this project a reality.

Our ongoing relationship with both Whakatāne District Council and Te Rūnanga o Ngāti Awa on several projects to see Whakatāne transform, grow and achieve its potential as a tourism hub and exciting riverfront location.